Thursday, March 26, 2009

Matthew Williamson for H&M





After a string of very successful, sold-out collaborations, H&M does it again with the announcement of a capsule collection with Matthew Williamson. With highly received collections from Comme Des Garcons, Viktor & Rolf and Roberto Cavalli, the British Designer has a lot to live up to. But after a highly acclaimed S/S 09 collection it doesn't look like Williamson has a lot to worry about. The capsule collection is as Matthew himself (for vogue UK) put it: "a strong urban collection fused with the brand's signature symbols and shapes". Colour is a main theme along with his trademark peacock print which is embellished on everything from candy coloured cardigans to harlequin print bags. However the collection isn't all sugar coated colouring and charming prints, the inclusion of leather items such as a brown zipper induced jacket and black studded vest along with a brown silk jumpsuit and a sequin covered mini dress really toughen up and add variety to Matthew's feminine styling.
My personal favourite? The pink structured mini-dress.
The Collection is out April 23rd, and for a H&M first is available at all its outlets. Don't worry however if you miss out on this collection a second more summer inspired collection is available may 14th.

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